Graphic Designs for Golden State Opportunity and CalEITC

Everyday Hero campaign is a project that calls awareness of the working class, especially lower-income communities in California. It also encourages the targeting audience to claim their income tax credit which was usually overlooked. I collaborated with artist Tracie Ching on this project. With her creating the mesmerizing illustrations, I worked on the posters' layout, type, and colors.

GSO team provide social media toolkits for grantees, donors, and trustees who don't have a creative team but would like to call awareness of the earned tax credit and special dates. For each month, the creative team selects 10 to 12 related captions and I designed graphics for each of them, we also created Spanish and Simplified Chinese versions targeting audience from different cultural backgrounds. Following are selected examples of social media toolkits since September 2022. Toolkits have been posted and reposted on social media platforms including Twitter, Instagram, and Facebook.